Being genius means to release your maximum potential. But, there is another quality to genius, a more personal quality involving mentality and habits. Habit of working hard and keep practicing repeatedly can maximize creative potential inside oneself. As a creative, we went through the process of ideation to creation over and over again. This repeating process leads us to improvement. The new promotional video for 99U Conference presents the visual metaphor of “repeating process” as a pattern which is an animated loop throughout the scene.
Design & Animation: Laura Talaway